Statistical analysis of factors affecting the service quality of Jetstar Pacific Airlines
Abstract
The aim of this paper is to study the effects of service quality in Jetstar Pacific Airlines towards customer’s satisfaction under the perspective of Servqual and Gronroos service quality model and the relationship between functional quality, technical quality, internal and external environment influences mediated by Jetstar Pacific Airlines images and service quality using the main statistical methods such as factor analysis and multiple linear regression.
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Published
2016-03-16
Issue
Section
ARTILES
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