An empirical study of factors affecting the actual use of Facbook in Viet Nam
Abstract
This study investigates some key determinants affecting the actual use of Facebook in Vietnam, which aresocial identity, altruism, telepresence, perceived ease of use, perceived usefulness and perceived encouragement. The model was tested on a sample of 363 Facebook users in Ha Noi, Da Nang, and Ho Chi Minh city. The results indicate that perceived ease of use, perceived usefulness and perceived encouragement affect the actual use of Facebook. In addition, the results also support twelve out of fourteen hypotheses.
điểm /
đánh giá
Published
2016-03-21
Issue
Section
B. Các bài nghiên cứu
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