Factors affecting people's intention to buy electric cars in Binh Duong province

Abstract

The objective of this study is to identify the factors influencing the intention to purchase electric cars among residents of Binh Duong province. Data was collected from 398 car owners in Binh Duong province between March and May 2023. Through the application of various research methods, such as the reliability assessment of the measurement scale, Exploratory Factor Analysis (EFA), and multiple regression analysis, results indicated that factors like perceived usefulness, perceived ease of use, social influence, charging infrastructure, and environmental awareness all positively affected the intention to purchase electric cars in the area. A discrepancy in purchase intentions based on income levels among the residents was also observed. Based on these findings, Recommendations can serve as a reference to formulate business strategies aimed at enhancing the intention to purchase electric cars among the residents of Binh Duong province.