LOCAL MARKETING STRATEGIES FOR ATTRACTING TOURISTS TO QUANG TRI PROVICE

Abstract

Quang Tri Province with favorable geographical position is an advantage for the province in attracting tourists and expanding economic exchanges to other regions in the country and the world, is an important foundation in the development of tourism as well as the other economic sectors. Quang Tri Province has the potential to develop tourism likes:  it has the advantage of geographical location- economic, the system of monumental historical- cultural special, many beautiful beaches, healthy environment ... With the advantages, Quang Tri needs to focus its strengths to build a local marketing strategy to attract tourists to it. This article aims to determine the current of Quang Tri Province and propose local marketing strategies as well as solutions to implement this strategy.