STUDY ON FACTORS AFFECTING THE DEVELOPMENT OF LOGISTICS ACTIVITIES IN E-COMMERCE IN VIETNAM

Abstract

The article aims to analyze and evaluate factors affecting the development of logistics activities in e-commerce in Vietnam. With qualitative research methods combined with quantitative research, the author collected 323 research samples of individuals and businesses using logistics in e-commerce. Research results show that there are 05 factors affecting the development of logistics activities in e-commerce, including: (1) investment capital, (2) freight forwarding management, (3) logistics quality management, (4) infrastructure, (5) smart technology. Among these factors, the investment capital factor is the strongest influence.