ENVIRONMENTAL AWARENESS AND GREEN CAR OWNERSHIP IN VIETNAM: THE MEDIATING ROLE OF PERSONAL FINANCE

Abstract

The increasing global emphasis on sustainability has led to a shift in consumer behavior toward eco-friendly products, including green vehicles. This study examines the relationship between personal finance, environmental awareness, and the trend of green car ownership. Specifically, it explores how individuals' financial capacity (income, savings habits, access to credit, and financial literacy) influences their willingness to purchase environmentally friendly vehicles. Additionally, the study investigates the role of environmental awareness in shaping consumer attitudes toward green vehicles. This study employs a quantitative approach, using survey data from potential car buyers in Vietnam. A structured questionnaire was designed to measure financial factors, environmental awareness, and purchasing intentions. Data were collected from 272 customers and analyzed using Structural Equation Modeling (SEM) to identify key determinants of green car ownership. Moreover, qualitative insights from expert interviews provided a deeper understanding of consumer motivations and financial constraints. Findings from this research are expected to contribute to sustainable financial strategies and policy recommendations that promote green car adoption. The study also offers valuable insights for financial institutions, automotive companies, and policymakers in developing effective incentives for sustainable transportation.