Marketing of tourist attractions in Ho Chi Minh city

Abstract

One of the most important aspects of sustainable tourism development in the nation, as well as in travel destinations worldwide during the integration period, is marketing tourism destinations. It also serves to highlight the competitiveness of certain destinations relative to others. Studies demonstrate the importance of destination marketing for tourism to travelers, locals, and tour operators. At the same time, the theoretical research method, the expert interview method, and the analytical and synthetic methods were used to propose a model to study tourism destination marketing factors and conduct an assessment of the current status of tourism destination marketing in Ho Chi Minh City through 03 survey points: Ben Thanh market, Independence palace, and Ho Chi Minh City museum. Based on the analyzed outcomes, our research suggests 5 main groups of solutions in order to market tourism destinations in Ho Chi Minh City as follows: target market, image and brand destination, tourism promotion and promotion, human, and tourism technical facilities.