PROMOTING ONLINE MARKETING MEDIA IN THE TRAVEL SERVICE BUSINESS AFTER THE COVID-19 PANDEMIC

Abstract

In Vietnam, Vietnam’s tourism industry has been assessed as the most
dynamically developing “smoke-free industry” when it has made significant contributions
to the country’s economic growth and creation of job for labor source recently. However,
Vietnamese tourism industry has been severely affected since the outbreak of the Covid-19
epidemic. This article will summarize and evaluate the current situation of Vietnamese
tourism industry in the period of the Covid-19 pandemic. This artile also provide a theoretical
backgroud for online marketing media and online marketing media tools. Finally, the article
points out some solutions to enhance online marketing media activities for the tourism service
business after the Covid-19 pandemic.