MARKETING IN DISTANCE EDUCATION ENROLLMENT OF BACHRLOR DEGEE AT HANOI OPEN UNIVERSITY

Abstract

In recent years, Vietnam has been an active international integration country.
Vietnam’s position has been enhanced to develop socio-economic and improve income for the
citizen. Besides auspicious opportunities, Vietnam also has confronted challenges in socioeconomic development in general and the education sector in particular. Since 2015, the
transfer of autonomy to universities in enrollment has led universities to implement different
forms of competition to attract students. Hanoi Open University is not out of the trend, the
enrollment is always concerned and attached special importance to the annual work plan. By
methods of observation and statistical analysis in reality of enrollment marketing at Hanoi
Open University, the author recommends some solutions to innovate the distance enrollment
marketing and to improve the distance learning scale.