Factors affecting customers’ satisfaction on mobile banking service quality at Asia Commercial Joint Stock Bank

  • Tran Minh Hieu*
  • Le Phuoc Huy

Abstract

This study examined the factors affecting customer satisfaction on the quality of mobile banking services at commercial banks like the Asia Commercial Joint Stock Bank (ACB). The model of A.P. Parasuraman, V.A. Zeithaml, L.L. Berry in 1988 [1] was applied as the theoretical background for this study...

Tác giả

Tran Minh Hieu*

 University of Economics and Law, Vietnam National University - Ho Chi Minh City, No. 669, Highway 1, Quarter 3, Linh Xuan Ward,
Thu Duc City, Ho Chi Minh City, Vietnam
An Giang University, 18 Ung Van Khiem Street, Dong Xuyen Ward, Long Xuyen City, An Giang Provice, Vietnam
Vietnam National University - Ho Chi Minh City, Linh Trung Ward, Thu Duc City, Ho Chi Minh City, Vietnam

Le Phuoc Huy

Asia Commercial Joint Stock Bank, An Giang Branch, 95 Nguyen Trai Street, My Long Ward, Long Xuyen City, An Giang Provice, Vietnam

điểm /   đánh giá
Published
2023-04-25
Issue
No. 1D (2023): APRIL 2023 - VOLUME 65 NUMBER 1
Section
ECONOMICS AND BUSINESS