RESEARCH ON PROPOSED SOLUTIONS FOR PROTECTION, EXPLOITATION AND DEVELOPMENT OF THE CERTIFICATE BRAND “HUE MUSSEL RICE”

Abstract

Referring to “Hue mussel rice”, one can remember immediately to Hue - a flavored dish and associated with the name of Thua Thien land. However, mussels are still the name of the product that has not been registered for trademark protection (one of the objects of intellectual property rights). To protect, exploit and develop the effectiveness of the product “Hue mussel rice”, the article proposes protective solutions under the objects of intellectual property rights as a certificate brand with the name: “Hue mussel rice”, thereby developing regulations on using and developing “Hue mussel rice”. The results of this protection benefit their business owners and protect the rights and interests of consumers in particular and the community in general. At the same time, it will be the premise for protection of certification brands to bring more and more developed landmarks in Thua Thien Hue province and across the country.