RESEARCH AND PROPOSE MODELS TO PROMOTE THE GEOGRAPHICAL INDICATION “HUE CONICAL HAT” TO DOMESTIC AND INTERNATIONAL MARKET

Abstract

The article evaluates the practice of management and promotion of geographical indications (Geographical Indications) "Non La Hue" in Thua Thien Hue, by way of investigation and survey data on the number of users, the mechanism of management and promotion of state agencies and the current situation of households, individuals that produce the products protected by geographical indications "Hue conical hat". On that basis, the research team assesses and analyzes the difficulties and causes in the process of promoting the protected product of the geographical indications "Non La Hue" in the country and abroad; proposes research ideas and proposals on highly applicable models for the purpose of promoting and developing the geographical indications "Non La Hue" in the country and abroad with high efficiency, meeting the development needs of Thua Thien Hue in terms of economy and society, meeting the current international integration demands of the province in particular and the country in general.