Trending of the impacts of demographic factors on the acceptance of public towards journalism

  • Lê Thu Hà

Abstract

Press public is a fundamental part of press theory in general and the advocacy journalism specifically. Public is the unlimited sources of topics and journalists. They are also those who will consume these publications as the foundation of maintaining the existence of journalism activities. Hence, the acceptance of public towards journalism has become the priority of not only journalism units but also researchers and management of public media.

In order to figure out the answer for such questions as: Is Vietnamese public a homogenous or classified group? Which demographic factors do have influences on the acceptance of public toward journalism? Which factor is the most important one? Is there any differences between public groups belonged to four different types of publication? This article will apply the empirical evidences from research results done in 2012 and 2013 to define, analyze and describe factors impacting on the acceptance of public towards journalism today. Also the article will point out the trending shift in the future.

Tác giả

Lê Thu Hà
ThS.
điểm /   đánh giá
Published
2015-12-09
Section
Các bài chính