THE ROLE OF THE VISUAL LANGUAGE IN GRAPHIC DESIGN

Abstract

Graphic Design covers many fields such as advertising design, packaging design, logo design, poster design which is all using visualization language. In the elements of graphic design, "Image" has an important position, containing informational elements, information, etc. to express the message. The visual language in Graphic Design shows "Levels" and "Measure of career" of the Designer, at the same time expressing the civilization and aesthetics of a country, of
society, etc. With the development of modern life, economics, science, technology and technology have affected image language in graphic design, creating a diversity of expressions, contributing to creating a complete society and well-off.