FACTORS INFLUENCING THE DEMAND FOR MASTER'S EDUCATION IN ACCOUNTING AND STRATEGIC DIRECTIONS FOR HAI PHONG UNIVERSITY

Tóm tắt

This study assesses the demand for master's education in Accounting in Hai Phong through a mixed-method approach, combining a survey of 350 employees and expert interviews. Exploratory Factor Analysis (EFA) identifies four main factors influencing the decision to pursue a master's degree: (1) promotion and income growth opportunities; (2) quality of training program; (3) personal circumstances and financial support; and (4) convenience in terms of time and location. Hai Phong University, the only institution in the city offering undergraduate Accounting programs, currently provides a prestigious program with practical needs. Therefore, it is considered the most potential institution for developing master's education in Accounting in the region. In the context of the growing demand for advanced qualifications and highquality human resources from local enterprises, this study analyses the factors influencing the need for master's education in Accounting and proposes strategic directions for Hai Phong University.