A STUDY ON THE IMPACT OF SOCIAL MEDIA USAGE ON THE ACADEMIC PERFORMANCE OF STUDENTS IN THE FACULTY OF TOURISM AT HAI PHONG UNIVERSITY

Tóm tắt

Through the study, the authors analyzed the impact of social media use on undergraduates’ academic performance in the Faculty of Tourism at Hai Phong University. The research focuses on the relationship between students’ usage habits, purposes of access and the role of social media platforms in either supporting or hindering students’ learning activities. The research findings confirm that social media has become an inseparable part of students’ daily lives, serving both academic needs and entertainment purposes, as well as other personal interests of users. While uncontrolled use tends to undermine time management ability and learning efficiency, purposeful use fosters opportunities for knowledge sharing, collaborative problemsolving and access to abundant academic resources. By highlighting both the benefits and drawbacks, the study underscores the dual nature of social media in higher education. Especially, the study complements new empirical evidence within the specific context of tourism students, a group that requires strong technological and communication competencies. This research not only reaffirms the bidirectional impact of social media on learning but also points out the distinctive characteristics of Tourism students.