ESTIMATING THE WILLINGNESS TO PAY OF STUDENTS FOR REUSABLE BAGS – A CASE STUDY AT THAI NGUYEN UNIVERSITY OF ECONOMICS AND BUSINESS ADMINISTRATION

Abstract

The study was conducted to determine the level of awareness, behavior and willingness to pay for reusable bags of students at Thai Nguyen University of Economics and Business Administration. We applied Contingent Valuation Method and conducted a survey of 370 students at Thai Nguyen University of Economics and Business Administration. The estimation results showed that the willingness to pay for reusable bags was 8,934 VND/bag. Besides, the study indicated that the majority of students were aware of the importance of using reusable bags. Specifically, over 80% of students surveyed responded that using reusable bags is necessary or very necessary. In addition, we investigated that the factors affecting the willingness to pay of students for reusable bags, included gender, school year, living expenses in a month, the status of part-time job, the number of times to go to the market, the awareness of reusable bags. Additionally, some recommendations on pricing policy, design and quality were given.