ANALYSIS OF FACTORS AFFECTING THE DECISION TO CHOOSE PHAN THIET CITY OF DOMESTIC TRAVELERS

Tóm tắt

The decision to choose a destination of tourists is influenced by many factors. Conducting research on these factors is an urgent issue to evaluate accurately and objectively the factors affecting the choice of the destination of the tourist. In this research the Exploratory Factor Analysis (EFA) has been used to build a model to evaluate the factors afectting the choice of destination in Phan Thiet City of domestic tourists. The results show that there are 3 factors, including pulling and pushing motivation, price, publicity with different levels of impact. A number of suitable solutions to attract tourists to Phan Thiet have been developed.