The impact of nostalgic emotions on revisit intention to tourist destination: The case of Hue city

Abstract

This study aims to address two goals: First, to investigate the components that form nostalgic emotions through two emotional extremes (positive and negative); and second, to evaluate the impact of nostalgic emotions on tourists’ intention to revisit Hue city. This research proposed a model grounded in the theory of nostalgic emotions, the stimulus-organism-response framework, and empirical studies on nostalgic emotions in tourism. Using a quantitative approach, this study applied structural equation modeling (SEM) to analyze data from 217 respondents. The findings showed that positive evoked emotions play an important role in the formation of tourists' nostalgic emotions, which, in return, have a significant positive impact on their intention to revisit Hue city. This study provides the basis for proposing solutions to attract tourists, optimize tourism experiences, and develop effective destination branding, contributing to the goal of sustainable tourism development for Hue city.