Factors influencing university students’ intention to purchase and use electric motorcycles in Hanoi

Abstract

The research explores and evaluates the factors influencing students' intention to purchase and use electric motorcycles in Hanoi. Survey data were collected from 315 students currently enrolled at universities in Hanoi. The results indicated that brand image had the most decisive influence on university students’ intention to buy and use electric motorcycles, followed by attitudes, prices and preferential policies, perceived quality, perceived behavioral control, and subjective norms, which had the lowest direct impact. Based on these findings, several managerial implications are proposed to promote the students’ intention to purchase electric motorcycles.