The role of digital transformation and artificial intelligence in the new development of Vietnamese enterprises

Abstract

This article analyzes the role of Digital Transformation and Artificial Intelligence (AI) in promoting growth and enhancing competitiveness for Vietnamese enterprises in the context of the digital economy. Using a synthetic analysis method combined with practical data from domestic and international reports (McKinsey, VCCI, Ministry of Finance...), the article indicates that digital transformation not only helps optimize operations, innovate business models, and strengthen market adaptability, but is also a crucial factor for enterprises to achieve breakthrough development in the global digital era. The article also proposes the current implementation status, common difficulties, and specific solutions regarding strategy, human resources, policies, and data to foster deeper and more effective digital transformation within the Vietnamese business community.