THE DETERMINANTS OF GREEN CONSUMPTION BEHAVIOUR IN DONG NAI

Abstract

Green consumption has been receiving increasing attention from the civil community, researchers and policy makers. However, empirical works on examining factors affecting green consumption behavior are still few, especially in the context of Dong Nai province. This paper is an applied study using survey data in 4 districts in Dong Nai province with a binary logit regression model. The results of this empirical study can be used as a reference in policy making to change consumption behavior towards green consumption.