AN GIANG PROVINCE’S CHAM ETHNIC CULTURE IN TOURISM DEVELOPMENT

Abstract

Culture and tourism have an organic relationship. Islam Cham culture creates its own unique nuances in An Giang. The article introduces the Cham cultural values in An Giang with its potentials in tourism development through conducting a survey of 100 domestic tourists traveling to the Cham communities in An Giang to understand the role of Cham culture in tourism development. Thereby, the article provides some comments on the role of Cham culture in tourism development in An Giang.

Keywords: culture, tourism, Cham culture, tourism development, An Giang