Phản ứng của các doanh nghiệp kinh doanh lữ hành Thừa Thiên Huế trong bối cảnh Covid-19: Khả năng thích ứng và phục hồi

Abstract

The Covid-19 pandemic severely impacted the tourism industry, in particular travel enterprises facing significant challenges in conducting their business activities. Strengthening the resilience of small and medium-sized tourism enterprises, especially tourism companies and travel agencies, are a top priority for tourism destinations. The travel enterprises tend to underestimate the impact of extreme phenomena and often lag behind other organizations in terms of awareness, disaster adaptability and resilience. Therefore, it is necessary to study the awarenesses and disaster response process of travel enterprises related to the Covid-19 pandemic. This study contributes to understanding crisis management in the travel enterprises, thereby providing implications for policy makers and tourism destination managers.