Factors affecting the intention to buy now - pay later for online payment of generation Z

Abstract

In recent years, Buy Now - Pay Later forms of payment are becoming popular, however, the core basic principle of “Buy Now Pay Later” in providing credit Interest-free benefits for consumers are being challenged by inflation and rising interest rates. This study was conducted to build a model to study factors affecting the intention to buy now - Pay later for online payment methods of generation Z, including: (1) Perceived benefits, (2) Perceived ease of use, (3) Perceived risks, (4) Digital financial knowledge, (5) Social influence. Using a survey of 306 sample members, the authors concluded that the Social Influence factor has the strongest impact on the intention to use Buy now - Pay later for customers. with the online payment method of generation Z. From there, the authors propose appropriate solutions to help the government, consumers and businesses doing business on e-commerce platforms.