Influencing factors of mobile commerce usage in Ho Chi Minh City

Abstract

The development of e-commerce in Vietnam is very strong, especially after the COVID-19 pandemic, businesses have to change and switch from traditional sales methods to e-commerce. The research objective is to identify factors affecting the intention to use e-commerce in Ho Chi Minh City. With the non-authenticated convenience sampling method used to collect 264 questionnaires from Ho Chi Minh City consumers. The study used a multivariate regression model to test the hypotheses. The research results found that the factors affecting the intention to use e-commerce of Ho Chi Minh City consumers in descending order are Perceived usefulness, Concern about security, Perceived ease of use, System quality, Service quality and Social influence. These findings will guide the activities of e-commerce businesses to promote consumers to use e-commerce transactions. In addition, the research results are useful for scholars, researchers, policy makers and practitioners.