Factors affecting the decision to use electronic payments of the middle-aged customer group in Vietnam

  • Thi Hong Nguyen*
Keywords: consumer behaviour, middle-aged customer, online payment, Vietnam.

Abstract

With the aim to develop e-commerce and achieve the government's goal of cashless transactions in Vietnam, the adaptation of online payments by people is compulsory. However, it is reported that a large proportion of middleaged consumers in both urban and rural areas are unfamiliar and not ready to access online payment forms...

Tác giả

Thi Hong Nguyen*

Faculty of Business Management 1, Post and Telecommunications Institute of Technology, Km 10, Nguyen Trai Street, Nguyen Trai Ward, Ha Dong District, Hanoi, Vietnam

điểm /   đánh giá
Published
2023-10-25
Section
KHOA HỌC XÃ HỘI VÀ NHÂN VĂN