Factors affecting the decision to use electronic payments of the middle-aged customer group in Vietnam
Keywords:
consumer behaviour, middle-aged customer, online payment, Vietnam.
Abstract
With the aim to develop e-commerce and achieve the government's goal of cashless transactions in Vietnam, the adaptation of online payments by people is compulsory. However, it is reported that a large proportion of middleaged consumers in both urban and rural areas are unfamiliar and not ready to access online payment forms...
điểm /
đánh giá
Published
2023-10-25
Section
KHOA HỌC XÃ HỘI VÀ NHÂN VĂN