Developing rural tourism with the preservation of Vietnamese village culture heritage

Abstract

This article clarifies the values ​​of Vietnamese village cultural heritage as cultural tourism resources for building village tourism products – the most characteristic product of rural tourism; it outlines the basic characteristics of rural tourism and the criteria for evaluating the value of rural tourism resources in general, and village tourism in particular. The close reciprocal relationship between the preservation and promotion of cultural heritage in general and Vietnamese village heritage in particular, linked to tourism development (rural tourism), especially village tourism, along with some issues that need attention regarding the development of rural tourism associated with the preservation of Vietnamese village cultural heritage, is also discussed and analyzed.