INTERNATIONAL EXPERIENCES IN IMPROVING CORPORATE SOCIAL RESPONSIBILITY AND SOME LESSONS FOR QUANG NINH PROVINCE, VIETNAM

Abstract

Corporate Social Responsibility (CSR) is seen as a key policy instrument to achieve sustainable development goals and enhance competitiveness. From a business perspective, implementing CSR brings many benefits to enterprises, such as building brand image, strengthening customer relationships, creating a long-term competitive advantage, and ultimately boosting business performance. However, the adoption and implementation of CSR vary significantly across countries and between individual enterprises. In the context of Vietnam, the concept of corporate social responsibility for businesses in general, and tourism enterprises in particular, was introduced quite early. Nonetheless, the implementation of CSR by enterprises still faces many limitations, especially among small and medium-sized tourism enterprises. This article focuses on researching and exploring the successful CSR implementation experiences of several countries (the EU, New Zealand, Thailand), thereby drawing some lessons learned for Vietnam.