HOÀN THIỆN PHÁP LUẬT VỀ BẢO HỘ NHÃN HIỆU TẬP THỂ - NGHIÊN CỨU TRƯỜNG HỢP SẢN PHẨM KẸO CAU TẠI THÀNH PHỐ HUẾ

Abstract

Collective trademark is an important legal tool that helps organizations and associations enhance brand value and protect the interests of their members in the process of production and business. However, in practice, the application of the law on the protection of collective trademarks still faces many shortcomings. Therefore, through the case study of the collective trademark “Keo cau Hue” in Hue City, this paper analyzes the limitations in the registration, management, and exploitation of the “Keo cau Hue” product. On that basis, it proposes several solutions to improve the law on the protection of collective trademarks for the “Keo cau Hue” product, aiming at promoting local economic  development  and safeguarding  community  intellectual property assets.