Digital transformation- challenges and opportunities for Vietnam's tourism development

Abstract

The Resolution of the 13th National Party Congress identified that one of the key tasks was "implementing the national digital transformation, developing the digital economy, improving productivity, quality, efficiency and competitiveness of the economy”.

Digital transformation is the process of total and comprehensive change of individuals and organizations in the way of living, working and production methods based on digital technologies. In tourism, digital transformation is changing the way of travelling, doing tourism, doing business, and the way of managing tourism thanks to data and digital technology.

Digital transformation in tourism to develop digital tourism, smart tourism is the content that has always been emphasized and focused on by Vietnam's tourism industry in recent years. However, the application of information technology in tourism activities in our country is still fragmented and inconsistent, so there is no data linkage to facilitate exploitation and use.