Exploiting the Cultural Value of Si Ma Cai Market to Support Local Tourism Development

Abstract

The kermis is a unique cultural feature closely associated with many aspects of the lives of ethnic groups across various regions of our country. It serves as a venue for buying and selling activities, goods exchange, cultural interactions, arts, cuisine, and more, attracting tourists. In particular, the market provides an opportunity for people to express their distinctive cultural nuances, contributing to the preservation and promotion of local cultural identity. This article, by highlighting the strengths of Si Ma Cai market culture in Lao Cai province, identifies the opportunities and challenges associated with this cultural practice and proposes recommendations and solutions to effectively harness its value for tourism development.