Văn hoá Hoa thương và những đặc trưng của nó

Tóm tắt

The author analyzes the special characteristics of the establishment of the merchant culture and behaviours of Chinese merchants in domestic and international environment.  Their merchant culture has been formed based on Confucian philosophy, upholding industriousness, thrift, trustworthy and righteousness and taking family as a base. In traditional Chinese society, the merchants accepted a low social status, but were devoted to serving the interests of the ruling Confucian class and applied Confucian philosophical spirit to earn their living and lived in harmony with the feudal order. In overseas environment, also in the principle of family and industriousness, thrift, trustworthy and righteousness, they behave as groups of business people bearing full of Chinese identity and thanks to this, they can conquer their partners and control the market.