Attitude and intention to get pension through bank account: A case study at Long An Social Insurance

Abstract

The paper aims to identify and assess the intended behavior of using the service of getting pensions through accounts of pensioners in Long An province. The author has built a research model based on the technology acceptance model - TAM. The authors carried out qualitative research (scale adjustment) and quantitative one (model testing) in the study. A convenience sample of 486 units was collected to test the theoretical model. Cronbach's Alpha reliability analysis, CFA and SEM analysis were used at the level of 95% confidence. Results show that the intended behavior depends on retirers’ attitude toward service in which attitude again depends on (1) Perceived usefulness and (2) Perceived ease of use. At the end of the study, the managerial implications are suggested to promote the intention. To do that, it is necessary to improve the two features of the service which are “Perceived usefulness” and “Perceived ease of use”, of which ease of use is especially important.