FACTORS AFFECTING TO THE APPLICATION OF BALANCED SCORECARD – A CASE STUDY OF VNPT LAM DONG BUSINESS CENTER

Abstract

The Balanced Scorecard (BSC) model is one of the contemporary management methods to help businesses comprehensively assess the completion and effectiveness of their business strategy through financial and non-financial indicators. This method has been implemented at Vietnam Posts and Telecommunications Group (VNPT) over the years. Through practical application at VNPT Lam Dong Business Center, the study was conducted to explore the critical factors for successful implementation of BSC in the context of Vietnamese enterprises. The data was collected through a survey of all staff at the center. Regression analysis shows that the ease of use, usefulness, leadership involvement, corporate culture and internal communication are the factors that have positive impacts on the implementation of this method. The study provides statistical evidence and governance implications for other businesses that  intend to implement BCS.