The corporate social responsibility of the tourism industry: Basis for proposing a sustainable development program in Mekong Delta, Vietnam

Abstract

In recent years, ecotourism and sustainable tourism are still theoretical concepts in Vietnam. Divergences between words and practices are still recurrent. Social, ecological, and economic sustainability often have conflicting goals and sustainable tourism is still considered a niche phenomenon. This study will analyze the relationship between corporate social responsibility (CSR) and sustainable tourism in the Mekong Delta, Vietnam. In the specific context of the development process in Vietnam, the researcher will try to understand the future of sustainable tourism. The researcher employs data analysis techniques to gather the respondents' demographic information, determine the data's validity, reduce the data's dimension, confirm the data's convergent validity, and calculate the influence of factors on tourists and stakeholders. A survey-based method indicates that 320 questionnaires must be effectively collected. The study used a Partial Least Squares (PLS) method to analyze approaches. The SEM model demonstrates the relationship between corporate social responsibility and sustainable tourism elements by regulating sustainable development policy elements.