FACTORS AFFECTING STUDENTS' SATISFACTION FOR THE QUALITY OF ONLINE TRAINING SERVICES IN QUANG NGAI PROVINCE

Abstract

The study aims to find factors that affect student satisfaction with the quality of online training services in Quang Ngai province. Using qualitative and quantitative research methods and survey data collected from 486 students studying in the Quang Ngai province, research results show that 07 factors positively influence satisfaction in decreasing order of students for the quality of online training services, including Tangibles, Responsiveness, Reliability, Empathy, Assurance, Teaching staff, and Feel the ease of use. Compared to recent studies such as Nguyen Thi Ngoc Diep and Doan Thi Hong Nga (2021) which was researched at Lac Hong University in Dong Nai, emphasizing the factors of Tangible Means and Empathy. Research by Luu Hon Vu (2022) at Ho Chi Minh of Banking University emphasized the factor of Teaching staff. The research results confirm the factors of Tangible Means and Responsiveness. This shows that the research results for this topic are different based on different localities or research periods. This is the basis for management implications for improving the quality of this service in this locality.