SOME TRENDS IN MOBILIZING FOLKLORE IN THE CULTURAL INDUSTRIES IN VIETNAM IN RECENT YEARS

Abstract

Folklore
is
both
a
precious
cultural
heritage
of
the
nation
and
a
rich
resource
for
the
development
of
products
and

services
in
the
cultural
industries.
In
the
context
of
Vietnam
promoting
the
development
of
cultural
industries,

myths,
 legends,
 fairy
 tales,
 performing
 arts,
 customs,
 practices,
 folk
 beliefs,
 etc.
 have
 become
 important

materials
for
products
of
cultural
industries
such
as
cinema,
television,
performing
arts,
fashion,
handicrafts,
etc.

In
this
article,
we
review
some
trends
in
mobilizing
folklore
in
the
cultural
industries
in
Vietnam
in
recent
years

and
assess
the
achievements
as
well
as
the
challenges
in
this
field,
in
order
to
have
orientations
and
further

promote
the
mobilization
of
folklore
in
the
Vietnamese
cultural
industries
in
the
coming
time.