DAO MAU BELIEF SYSTEM IN VIETNAMESE FOLK RELIGION꞉ COGNITIVE PERCEPTIONS OF CULTURAL MANAGEMENT STUDENTS

Abstract

This
study
focuses
on
examining
students'
perceptions
through
their
academic
training
and
real‑life
exposure.
 Students
 learn
 about
 the
 Dao
 Mau
 belief
 system
 through
 courses
 such
 as
 Cultural
 Foundations,
 Folklore,
 Cultural
Studies,
and
Beliefs
and
Religions.
These
subjects
help
them
understand
that
Mother
Goddess
worship
 is
not
merely
a
form
of
folk
worship
but
also
a
reflection
of
cultural
thought,
spiritual
beliefs,
and
the
human‑ nature
relationship.
The
training
program
also
enables
students
to
recognize
the
potential
of
the
Dao
Mau
belief
 system
in
managing
traditional
festivals,
developing
cultural
tourism,
and
promoting
civic
education.