THE ROLE OF SCIENCE, TECHNOLOGY, AND INNOVATION IN THE DEVELOPMENT OF VIETNAM'S CULTURAL AND CREATIVE INDUSTRIES

Abstract

In
the
context
of
globalization
and
the
knowledge‑based
economy,
the
development
of
cultural
and
creative
 industries
has
become
a
strategic
orientation
to
enhance
national
soft
power
and
unlock
the
economic
potential
of
 culture.
This
article
analyzes
the
pivotal
role
of
science,
technology,
and
innovation
(STI)
in
driving
the
growth
 of
cultural
industries
through
the
creation
of
new
production
and
distribution
models
and
the
expansion
of
 creative
spaces.
Drawing
from
both
theoretical
and
practical
perspectives,
the
study
examines
the
contributions
 of
STI
to
the
transformation
of
cultural
and
creative
industries.
The
main
findings
highlight
the
urgent
need
to
 improve
policy
frameworks,
accelerate
digital
transformation,
develop
high‑quality
human
resources,
and
build
 an
innovation‑driven
ecosystem.
These
solutions
are
proposed
to
position
cultural
industries
as
a
spearhead
 sector,
making
a
practical
contribution
to
the
country's
sustainable
development
in
the
coming
period.