NATIONAL INTANGIBLE CULTURAL HERITAGE VALUES IN QUANG NINH꞉ FROM SYSTEMATIZATION TO ORIENTATIONS FOR CONSERVATION AND PROMOTION

Abstract

Amid Quang Ninh's ongoing economic transition from a “brown” to a “green” growth model, intangible
cultural heritage (ICH) has been increasingly recognized as a nucleus endogenous resource underpinning
sustainable development. With nineteen ICH elements inscribed at the national level, the province possesses a
culturally rich and diverse heritage landscape, yet it also confronts mounting challenges arising from
globalization, and pressures of tourism commercialization. This article systematizes the values of Quang
Ninh's 19 national ICH elements through an analytical framework comprising three groups꞉ intrinsic values,
socio‑community values, and applied–developmental values. It further analyzes the current state of heritage
management to identify key achievements, persisting constraints, and potential risks—including tendencies
toward “performative staging” and interruptions in intergenerational transmission. Drawing on these findings,
the study proposes a set of comprehensive solutions that emphasize policy improvement, empowerment of the
community's pivotal role as the primary heritage bearer and custodian, application of digital technologies, and
the development of heritage‑driven tourism products with substantive cultural depth which aim to foster the
sustainable conservation and meaningful promotion of intangible cultural heritage values in the evolving
contemporary context.