STRATEGIC MANAGEMENT OF SUSTAINABLE TOURIST BEHAVIOR THROUGH DIGITAL NUDGING TOOLS

Abstract

In recent years, Vietnam's tourism sector has grown rapidly thanks to digital transformation and increasing
demand for experiences. Digital platforms, smart tourism applications, and online media have created
opportunities to promote destinations, enhance visitor experiences, and optimize tourist behavior management.
However, unsustainable tourist behaviors ‑ such as overexploitation of resources, negative environmental
impacts, or disregard for local cultural values ‑ remain common, highlighting the need to guide tourists toward
more responsible actions. This article outlines concepts of digital enablement, behavior management, and
sustainable tourism, while clarifying the link between tourist behavior management and the managerial
capacity of tourism enterprises in the context of digital transformation. Based on this, the author proposes a
strategic framework for managing sustainable tourist behavior through effective use of digital tools, helping
tourists make responsible choices and contributing to the sustainable development of tourism in Vietnam.