APPLICATION OF DIGITAL GRAPHIC TECHNOLOGY IN BRAND DESIGN

Abstract

In the context of rapid digital transformation, digital graphic technology is becoming a key tool in brand design,
enhancing brand recognition, optimizing user experience, and improving communication effectiveness across
digital platforms. This study aims to assess the role and effectiveness of applying digital graphic technologies
such as motion graphics, artificial intelligence (AI), virtual/augmented reality (VR/AR), and user
experience/interface design (UX/UI) in brand development activities in Vietnam.Based on the survey results,
the article proposes a number of open‑ended solutions to strengthen the application of digital graphics in brand
design.