GIÁ TRỊ NGHỆ THUẬT THIẾT KẾ LOGO CỦA PAUL RAND QUA MỘT SỐ TÁC PHẨM TIÊU BIỂU

Abstract

A logo is a combination of image elements, colors and words to make a distinct symbol for an individual or organization. One of the famous designers in the field of Logo design is Paul Rand. He had done researches and developed his own worldview in graphic design in general, logo design in particular. His perspective at his time was considered unconventional, unfashionable yet extremely attractive to customers. In addition, his designs, especially logos, have been trusted by large, international companies until now. This article will go into depth analysis and study about the artistic value of some famous logos designed by Paul Rand.