CULTURAL SHIFT OF VAN PHUC SILK VILLAGE - IS INEVITABLE IN LINE WITH THE CURRENT TOURISM DEVELOPMENT

Abstract

Culture is the embodiment of material and spiritual values, leading people to a civilized and developed world. Culture is a product formed and accumulated over historical periods to become the beauty, merit and a measure of human humanity. Culture creates a generation bond between people in the past, present and future. Culture is systematic, valuable, humane, and historical because it is always moving, inheriting and changing. Culture has been created, exerting influence on not only humans but also nature and adjusting to the laws of development, interference and integration with the world. Cultural shift, a multi-faceted concept, is affecting many cultural aspects, including traditional craft villages in Vietnam. Van Phuc has always been known as the silk
center throughout history with the change being associated with tourism development to preserve the cultural values of the craft village, thereby turning the production of traditional silk products into activities of certifying goods of reliable origin to bring commercial values and sustainable development. The quantitative change in terms of material and spiritual values through reality in Van Phuc ward, Ha Dong district today is a shift under a flexible market mechanism associated with tourism development to inspire not only domestic but also foreign visitors to come, learn, visit and purchase items in today's social context.