COMMUNICATION DESIGN PRODUCTS IN BUILDING AND DEVELOPING BRAND IMAGE

Abstract

In modern society, there is always competition between businesses and organizations, so it is very necessary to promote communication products to reach target customers and advertise products/services. The communication products are very diverse from print to online in different media providing many opportunities to promote the business. The goal of media designs is to promote, sell, to differentiate from the competition, to promote brand awareness, to keep the brand growing. Therefore, the role of communication design in building and developing corporate brand image is extremely important when conveying messages, promoting images and contributing to business/organizational development . Since then, it poses a problem for graphic designers that when applying brand identity in communication design, it is necessary to maintain consistency and stick to the criteria and standards in brand identity, in order to satisfy Satisfying visual aesthetics and brand identity across all communication designs.