THE ROLE OF IMAGES IN PACKAGING DESIGN

Abstract

Packaging of labels in addition to the main uses for packaging and wrapping products is also a means of expressing aesthetic level and creativity of people. Packaging design aims to convey product information, stimulate consumption of goods, promote economic, commercial, cultural and social development. One of the elements to create a highly aesthetic product packaging is the perfect combination of word art, images and colors, in which images play an extremely important role in Aesthetics in packaging design.