THE RELATIONSHIP BETWEEN CULTURE AND PUBLIC RELATIONS

Abstract

Public
Relations
or
Public
Relations
(PR)
can
be
 simply
understood
as
the
“glue”
that
connects
 organizations
and
companies
with
the
community,
 customers
(current
and
potential),
investors
and
 the
media
world.
...
The
object
of
public
relations,
 also
known
as
the
media,
in
order
to
be
able
to
 approach
and
build
methods,
plans
and
campaigns
 requires
the
public's
understanding
of
the
object's
 culture,
applying
culture
to
building
plans
and
 communication
campaigns.
They
must
be
properly
 and
professionally
trained,
equipped
with
cultural
 knowledge
(learning
about
theory
and
history,
 journalism,
social
culture...),
good
communication
 skills,
and
know
how
to
collect
information.
news,
 how
to
write
news,
articles
and
press
releases
to
 promote
to
the
public...
so
public
relations
 workers
must
learn
all
fields
related
to
culture.

The
article
has
pointed
out
the
two‑way
 relationship
between
culture
and
public
relations.
 From
there,
we
can
point
out
the
values
of
culture
 in
building
effective
public
relations
strategies
and
 plans
with
the
target
audience
and
implementing
 communications.