SOME IMAGE CONSTRUCTION TIPSON PROMOTIONAL POSTERS IN VIETNAM

Abstract

A
promotional
poster
often
includes
illustration
 elements
and
the
message
it
wants
to
convey
 (about
political,
social,
cultural
issues).
Among
 those
factors,
image
is
the
element
that
attracts
the
 viewer's
eyes.
To
build
an
image
on
a
poster,
there
 are
many
different
graphic
methods.
Depending
 on
the
message
to
be
conveyed,
the
designer
will
 choose
the
appropriate
method.
The
article
 analyzes
image‑building
techniques
in
traditional
 and
digital
graphics,
thereby
affirming
that
each
 technique
is
an
effective
tool
to
help
designers
 create
creative
images.
touches
the
viewer's
 emotions.