USE GRAPHIC ART ONLY IN BRAND IDENTITY DESIGN

Abstract

Typographic
art
plays
an
significant
role
in
visual
 fields
such
as
painting,
photography,
architecture,
 and
applied
arts.
Almost
all
design
products
involve
 text.
Text
helps
convey
the
message
on
products
to
 customers
most
clearly.
The
following
article
will
 systematize
the
basics
of
typography
such
as
the
 concept,
importance
and
purpose
of
using
letters,
 basic
word
classifications.
At
the
same
time,
the
 research
also
shows
the
role
and
value
of
word
 graphics
art
in
brand
identity
in
particular
and
in
 graphic
design
in
general,
and
how
to
use
text
 creatively
and
effectively
both
aesthetically
 pleasing
and
visually
better.